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Assistant/Associate Director of Inbound & Digital Marketing

  • 28 Sep 2017 3:36 PM
    Message # 5285417

    Assistant/Associate Director of Inbound & Digital Marketing

    This position reports to the Director of Marketing & Communications, and is part of a four-person Marketing & Communications team at Milken Community Schools in Los Angeles. Milken is a college prep private day school that serves students in grades 7-12. Established on the foundation of the highest academic standards and Jewish values, Milken welcomes students from a variety of diverse cultures and backgrounds. The Marketing and Communications team is looking to advance its operations, focusing on best practices and leading the way in the world of private school marketing initiatives.

    About the Job

    We are looking for a collaborative, motivated, and energetic digital marketer who has experience with inbound and lead nurturing, promoting brand awareness, and is able to provide a high-quality user experience for our constituencies. This position will work to attract and convert new target audiences to aid in achieving admission recruitment goals, as well as advancement fundraising and relationship building goals. The role will also develop strategies for communicating high-value content to existing constituents to increase readership and brand awareness. This position is ideal for an ambitious, data-driven, and strategic digital marketer.

    Duties of the Associate Director of Digital Marketing 

    OVERALL DIGITAL MARKETING

         Lead and implement strategies to drive and convert leads using search engine optimization (SEO) and email marketing

         Create monthly reports of website and email analytics, and analyze these reports to drive improvements to the website and email marketing strategy

         Manage products that enhance the online experience for users to support admission recruiting, alumni relations, and fundraising efforts

         Manage regular e-communication campaigns

         Manage online brand and project campaigns to raise brand awareness

         Evaluate customer research, market conditions, and competitor data

         Review new technologies and keep Milken at the forefront of digital marketing developments, trends, and strategies

     

    INBOUND MARKETING - HUBSPOT

      Work with the director to implement strong inbound marketing strategies to drive revenue

      Develop content strategy for Milken School’s inbound blog, keeping in mind search terms and persona research, including blogs, emails, and premium content

    ● Develop, manage, and track digital marketing campaigns including email workflows to nurture contacts and drive conversions

    ● Work to grow the newly formed inbound program over the course of several years.

    ● Create and maintain landing pages using Hubspot design tools

    WEBSITE & DIGITAL COMMUNICATIONS

    ● Create and maintain webpages for using OnMessage content management system

    ● Implement a range of techniques to enhance digital value including SEO and SEM

    ● Manage the design, and potential future redesign, of the Milken website

    ● Improve the usability, design, content, and conversion of the Milken website

    ● Create regular reports on successes and areas of improvement for digital marketing

    ● Assist with content creation as needed (writing, graphic design, photography, video)

    ● Other duties as deemed necessary by the Director


    Requirements of the Role


    ● Bachelor’s degree in English, marketing, communications, or related; master’s degree required for associate level

    ● Minimum of 3-5 years related experience for assistant level, 5-7 years for associate level

    ● Strong understanding of current online marketing concepts, strategy, and best practices

    ● Experience managing comprehensive inbound marketing campaigns

    ● Experience managing SEO, SEM, email marketing, and analytics

    ● Experience with Adobe Creative Suite products

     Ability to create content as well as identify and generate creative content ideas

      Skilled in effective branding techniques

      Strong organizational and time management skills

    ● Excellent interpersonal skills; ability to collaborate widely with various constituencies throughout the School’s community

    ● Technical skills to support the above

    ● Team player, as well as the ability to work independently

    ● Independent school experience and Blackbaud K12 onProducts experience a plus, but not required


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